Are you at risk of becoming a dinosaur? Customers are tired of the transactional approach. A transaction focus is business-centric. Spending more time online in 2020 buyers started getting more picky. They want their shopping experience to be easy and feel good. In 2021 and moving forward, every business needs to become more customer-centric. Internet […]
The entourage effect impacts many aspects of our lives. The CBD niche has highjacked the term to mean how the different plant parts work together. However, the word entourage is not new. It actually traces back to a French term dating from 1832 meaning surroundings or environment. The French were referring to a group of […]
I recently read an article by Leadspace. It discussed the differences between B2B and B2C buyers. At the core is the information needed to market to them. Here are the high points— B2C marketing focuses on four data types. Behavioral - how they engage and shop. Geographical - allows location-sensitive messages. Think swimsuits. Florida is […]
Many companies are marketing both to wholesale and consumer customers. In reality, for marketing, B2B and B2C are unique businesses. Trying to mix them on a single website can send the wrong message and cost you money. You can do anything if you keep it simple. Someone told me that once at a trade show. […]
Journalist Daniel Witman recently published a great article on the email trends we will see important for 2021 and beyond. There has been an ongoing discussion for several years about the relevance of email marketing. Some wondered if emails were still worth doing with the other choices and focus on social media and chatbots. The […]
CLV is a Customer's Lifetime Value. It's how much they make you in the time that they stay a customer. Focusing on CLV means you keep them longer and have a higher ROI. Many business platforms are set up to allow an automated response for a purchase. To maximize the buying experience for the customer, […]
If you do a Google search of current blogging statistics, the numbers overwhelmingly support the need for both B2B and B2C companies to have blog content. 85% of people prefer to use content in blogs to help them decide over even testimonials. There are some best practices to maximize your return on the investment of […]
There is one sure-fire way to a successful business...giving customers something they want and more, in essence, over-deliver. “But wait, there’s more” Back in the late 1970s-early 80s, Ginsu knives made a fortune on their perfectly crafted television infomercials. It uses the get a lot for a little formula. They demonstrate their knife-wielding skills showcasing […]
In a recent article, I shared the importance of customer relationships for 2021. We’re in a world where the competition is fierce. You probably have competitors who have offers similar to yours. Your key differentiator is likely how you bond with customers. How you take care of them. It’s core to your survival. If you’re […]
Video, because it’s visual, connects deeper emotionally, increases sales, and builds trust in your brand. It adds a dimension beyond what an image can generate. It can be the “face” of your business. People don’t connect with brands as deeply as they do faces...people. Blind men and the elephant There’s an old parable about a […]