Even great websites and prolific writers can have sneaky “content gaps.” Finding and dealing with them protects your marketing strategy from failure. In this curated article, I share tips from SEO guru, Neil Patel, to do just that.   What Are Content Gaps? Content gaps refer to questions people search for, but your website doesn’t cover […]

In the past 20 years, content marketing grew up and got married. You still share helpful information, but now the “how” has shifted.  With more businesses flocking to be online, the marketplace is more crowded. Now it takes uniqueness to get noticed.   People like to personalize their weddings. Everyone wants their wedding to be unique. […]

Blogs are an engagement opportunity for your brand. Here are tips to master blogs and engage readers.

Since the beginning of the pandemic in 2020, people have lost personal connections and engagement. But, unfortunately, it’s made us crave them even more. Subliminally, we crave emotional stories. We're hard-wired to listen to them. Instead, we’ve had to deal with both personal and professional challenges. Like being trapped in an old-fashioned telephone booth, we were […]

If you’re like many businesses and trying to find your new path as we move toward endemic, your timing is perfect. The world has changed, and customers are seeking more engagement. They want brands that provide what they need. And one thing they absolutely need is a way to connect emotionally.  For that, you need a […]

Whether you're working with a new business or redefining yourself for 2022, it's a perfect opportunity to empower your USP and ramp up your sales, leads, and visibility. Your Unique Selling Position needs three specific elements to make that happen. It needs M.A.C. I'll show you how. A “new look” Boosts Confidence Just like an […]

It’s great for a business advisor to suggest you discover your Unique Selling Proposition, USP.  But identifying it is more complex. First, you need to discover your SWOT with an analysis and identify your ideal customers. As a career school instructor, I helped students learn about not only the need but how to discover their USP […]

As an owner or marketer, your brand is the core of your business's success. Your brand's unique selling proposition, USP, is your business bones. Your business skeleton makes your brand stand out from the competition. While people all have the same bones, your skeleton is uniquely yours. The same applies to your USP. You need […]

We connect with stories like no other medium. We're hard wired to engage with them. The hero journey story is perfect for a brand, a product that came to the rescue or a client success story.

Stories help us engage with prospects because of the feelings they tap into. We touch hearts, share history and common concerns. We bond.