In every aspect of our lives, we thrive on connections built on know, like and trust. This is especially true in the Alternate health and wellness niche. Hundreds of companies and influencers are sending messages to potential prospects daily - and that could include yours. Everyone seeks to connect with others. Despite being in the […]
In my blog last week, I shared the story of a friend who was living In Paradise, California at the time of the worst wildfire in history. She and her Mom were trapped with no way to escape. They joined a few others and sheltered in a stone building with steel doors. It was their […]
Answering the question, How easily do you ask for help? can be tougher for most of us than we want to admit. In this fabulous revealing article by Judith Sherven, PhD, an executive coach, she talks about asking this question in workshops. Turns out, the answer for most people, is not that easily. Asking for […]
Augmented reality visual experiences are changing the way people shop... and is a big heads up to anyone selling anything.In a really informative article put out on the US Chamber of Commerce Good Company Launch Pad, they talked about what is happening NOW and what is coming just around the corner. It is driven by […]
Is Your Blog Blundering? When did you last update your blog? Last week? Last month? Last quarter?... Maybe last year??? If your blog isn't getting a fresh post at least monthly...it's not helping you. You won't be getting a return on the time you are spending on it. And...your customers aren't getting a […]
Marketing: Create, Track, Rebook, Repeat By Judith Culp Pearson At some point in your business, you realize it needs more promoting. You need to expand your customer base. Grow your revenues. Be able to cover anticipated increases in overhead like rent. You need to do some marketing. You've worked hard at collecting client emails. You've […]
12 Tips to Improve Your Website Your website is often your first connection with a prospective new client. In today's world, it needs to engage them and get them to take the next step. They might sign up for your newsletter, or schedule an appointment or shop. There are some very important considerations to get […]
TryInteract Quizzes Get Results Quizzes are a fascinating and hot topic in the digital marketing mix. They should be short, fun and useful for both the person taking the quiz and the business offering it. Most frequently, they are used to build an email list of people with a shared interest or concern. I've […]
Readability Sales or No Sales Keep your copy readable to increase sales! Recently, I received a product promotion from a spa supplier. I knew the product was a performer, but the description was hard to read. Readability was at the post-college level. This prompted me to go online and look at descriptions of the same type of […]