Women buyers stand at the gateway to sales for all those within their scope of influence. To access the gate you need to tap into their emotional buying mindset. She needs to feel “this company gets me.” When you use these 10 triggers, she is more likely to purchase for herself, those she buys for […]
This year Google changed the way search engine work. They incorporated AI to make our searches and our lives easier. Now it's called Google Search Journey. As businesses and marketers, we can use this tool to better connect with our prospects no matter where they are in their buying journey. Quick story on how Google […]
The world of influencer marketing has gone crazy since the first Facebook posts in 2010. Amazon connected Facebook with its brand. Then it shared what friends and family were buying. It worked…very well. At the same time, millennials and gen Z distrust traditional advertising. They want social proof – what friends say. The astronomical rise […]
Women do the shopping Did you know that women purchase 85% of all consumer products? They influence over 95% of all goods and services purchased in the USA. Despite the different cultures, it’s not much different around the globe. This may seem odd since there are about the same number of male and female […]
CBD Meets Cross-generational Needs CBD products meet cross-generational needs. Whether external or internal they offer benefits to a huge diversity of the population. Pain, trouble sleeping and stress are not demographic-based. Whether you’re in your 20s, 40s, or 60s, they are facts of life. The trigger may vary, the problem is the same. In your […]
Want to increase your sales? Focus on Buying Mindsets... Not all women like to shop the same. Some embrace it like a lover while others avoid it with a passion. But if you tap into how they shop, you’ll make more sales. My girlfriends used to drive me nuts wandering for hours checking every buying […]
To reach female customers use psychographics Psychographics focuses on segmenting consumers based on their interests and passions versus their demographic age and where they live. To use psychographics effectively we have to keep in mind a couple of key things about the differences. The male and female minds work differently. The sexes are equal in […]
Ageism is defined as age-based segmentation/discrimination. It refers to prejudice or discrimination on the grounds of a person's age. It used to refer to the elderly. But today, the term has come to mean any age-specific group used for targeting or…avoiding. World Health Organization (WHO) The WHO has a lot to share about ageism and […]
The CBD niche is no different from any other. It's highly competitive and requires a CBD marketing plan to succeed. It’s really easy to throw up a LinkedIn presence, Facebook page or website and announce that you have something to sell. But is that the most effective way to market your product? Not in today’s […]
Whether it’s your website or a presence on social media, viewers are wanting to see if you have the solution they need. They also want to learn about you. They want to make sure you’re a “real” business and safe to buy from. One of the first things people look for is your contact information. […]