9 Time Saving Marketing Secrets to Energize Your Copywriting Career Your copywriting career may rescue you... These unsettled times make most of us nervous. Politics, violent weather, work stress. The craziness just doesn’t stop. Even the job we’ve worked hard at for years is less secure. And automation means fewer jobs available. More than […]
Integrating Wellness into Spa and Hospitality All around us wellness is having an impact...offices, homes, spas and hospitality properties. Integrating wellness is the new norm. People don’t want to be just disease free. They want to feel better and enjoy life more. Think about physical, mental and social well-being... Quality of life. The days of […]
Never enough time? As a small business owner, you know this feeling. There is never enough time to get it all done. I know what it’s like. You’re juggling all the aspects of running your business. It’s a lot more than just opening the doors and selling products or services. You have to make it […]
Never Enough Time? As a small business owner, you know this feeling. There is never enough time to get it all done. I know what it’s like. You’re juggling all the aspects of running your business. It’s a lot more than just opening the doors and selling products or services. You have to make it […]
Bachelorettes wellness escapes are the new hot favorite trend Your property may already be offering weddings, but are you capitalizing on the bachelorette wellness escape that is becoming increasingly popular? In my 30 years in the spa and beauty industry, wellness is so integral it is the norm. You don’t even think about experiencing it […]
Who is Your PERFECT Customer... if you could only pick one? Which clients are your perfect customers? Who appreciates what you offer the most? Your perfect customer is easy to interact with and a delight to do business with. They get you and what you offer. You may say your clients tend to be […]
Target Your Message to the Client When it comes to getting your ideal client to respond, it is all about targeting your message. You want the right message to the right client to maximize the effectiveness of your efforts. There is a tendency to try to appeal to all potential clients to minimize […]
Spa Wellness – Essential to Combat Stress The impact of stress on our lives is accelerating. People need a safety valve... a way to release that stress. Recently, the Global Wellness Institute reported on the problem and shifts that need to happen. Traditionally the place for pampering, spas have become more. They've become a safe […]
General verses Trackable Advertising At some point, you realize your business needs promoting. It takes marketing and advertising to expand your customer base. Grow your revenues. Be able to cover anticipated increases in things like rent. You've worked hard at collecting client emails. You've got people liking your business on Facebook, Google, and Instagram. […]
What Makes You Unique? This is a question many business owners can't answer. But for business success identifying what makes you unique is critical. Your uniqueness makes you different from your competition. It is your Unique Selling Point, USP. It is the basis for your brand. You use it for marketing. It's what you build your business […]