Wellness has been popular among health food and spa industries for decades. Now, because of the coronavirus, interest in it is skyrocketing. People want to take more personal control and responsibility for their wellness and well-being. To better understand what people are thinking, marketing giant Ogilvy conducted a global survey of over 7000 people in […]
We have been dealing with the pandemic for seven months. New research numbers are starting to emerge. Key is the shift in the customer mindset. This impacts our society, our businesses, and our marketing. One thing for sure...we aren’t past this. We’re intra-pandemic. All the marketing guides prior to the pandemic are out the window...useless. […]
Keeping your customers delighted, engaged, and even raving about you is easier than you think. I have a dear colleague who can get a bit of snark on. She has a great sense of humor so I enjoy her candor and the snark. Recently Heather wrote about Peloton. I only knew the name casually in […]
In marketing, we get the same magnetic push and pull found in magnetic polarity. Whether it’s teaching about polarity or singing a rap song about the push-pull of chemistry, the impact is the same. Energy attracting or pushing apart. The coronavirus has made teachers incredibly creative. I recently saw a news story on them teaching […]
In the best of times and in the midst of crisis, customer connectivity is core to business success. That means we need to focus on helping them as real people, not clicks, and dollar signs. An Empathy Lesson I Learned Early I spent over 20 years in the spa industry offering skincare and cosmetic tattooing. […]
The motivator response in our brain triggers us to take action and rewards us with a dopamine rush. It's a surge of good feelings following a pleasant experience. It's as old as man himself. A key part of survival, the primal brain includes a series of triggers that make us take action. When we take […]
While avarice and greed have negative connotations the concept of getting a good deal is hardwired. We love bonuses, rewards, and discounts. We love to feel we got great value for our investment. The value doesn't even have to be ours My sister has physical dexterity issues, so when she mentioned she needed a new […]
The RAS or reticular activating system in the brain alerts or arouses us. When selling something, tapping into and activating the RAS system is a key way to trigger sales. Think back to your last car purchase… I’ll not quickly forget mine. My 20-year-old car was starting to have reliability issues. While still okay as a […]
Have you noticed that everything is on sale right now? Businesses are trying to recover from lost revenues. So many are focusing on slashing prices and having sales. It's a bonus for everyone right now, but are sales training your customers? I don't know about you, I’ve lost count how many sales emails I get daily. […]
Your customer-focus could be the biggest key to getting and retaining customers. How well you focus on the user, your customer is the most important aspect of business success today. Beware being business-centric I remember the weekend I decided to do something about chronic pain. I’d had hip pain for months, stabbing with every step […]