When someone starts telling a story, people lean in and listen. As part of survival, we listen to them automatically. Today, storytelling is essential to your business. It’s how we humanize the brand and help people connect with it.
When someone starts telling a story, people lean in and listen. As part of survival, we listen to them automatically. Today, storytelling is essential to your business. It’s how we humanize the brand and help people connect with it.
Whether launching or building a wellness-focused business, marketing should be one of the first things on your agenda. It’s where you engage with potential customers and build relationships. From crafting a powerful message and leveraging social media to creating an SEO-friendly website, these seven steps will help you define your goals, offers, and the right […]
Every business has a brand. Try these branding tips to take charge of your branding. You'll craft and create a brand that shares your message so that other people don’t tag something on you. Many people think branding is your colors, font types, logo, and all visuals you use. But these are just components of […]
Marketers and business owners need charisma magic sauce. Charisma is the ability to attract people to your business. It's getting people to listen to you and take your advice… follow your lead. When that happens, your business grows. Your customers are loyal and become your most dedicated influencers. Martin Luther King, Jr. could inspire. He […]
Awareness of opportunities can shift your marketing efforts to maximize success. More web traffic, higher rankings and more sales or leads enhance your value and income potential. For marketers it’s about recognizing or discovering business opportunities that are being missed. That leaves money on the table. Sales are missed and leads are lost. A friend […]
In the past 20 years, content marketing grew up and got married. You still share helpful information, but now the “how” has shifted. With more businesses flocking to be online, the marketplace is more crowded. Now it takes uniqueness to get noticed. People like to personalize their weddings. Everyone wants their wedding to be unique. […]
If you’re like many businesses and trying to find your new path as we move toward endemic, your timing is perfect. The world has changed, and customers are seeking more engagement. They want brands that provide what they need. And one thing they absolutely need is a way to connect emotionally. For that, you need a […]
Whether you're working with a new business or redefining yourself for 2022, it's a perfect opportunity to empower your USP and ramp up your sales, leads, and visibility. Your Unique Selling Position needs three specific elements to make that happen. It needs M.A.C. I'll show you how. A “new look” Boosts Confidence Just like an […]
It’s great for a business advisor to suggest you discover your Unique Selling Proposition, USP. But identifying it is more complex. First, you need to discover your SWOT with an analysis and identify your ideal customers. As a career school instructor, I helped students learn about not only the need but how to discover their USP […]