This quick read may not be hot of the presses, however, it says it beautifully.  Customers are always looking for value and it’s an often underused tool for maximum customer retention. Marcus Smith’s article in Entrepreneur published first in 2016 shares thoughts on the importance of value. I couldn’t agree with him more.  Giving value […]

There is one sure-fire way to a successful business...giving customers something they want and more, in essence, over-deliver.  “But wait, there’s more” Back in the late 1970s-early 80s, Ginsu knives made a fortune on their perfectly crafted television infomercials.  It uses the get a lot for a little formula.   They demonstrate their knife-wielding skills showcasing […]