We all know we need to have our businesses active on social media where our customers spend their time.  But choosing the right mix of social media can be challenging. Maximize your impact, and make your marketing life simpler and more effective by taking advantage of what you might not know about Facebook, Instagram, and […]

To reach female customers use psychographics Psychographics focuses on segmenting consumers based on their interests and passions versus their demographic age and where they live. To use psychographics effectively we have to keep in mind a couple of key things about the differences. The male and female minds work differently. The sexes are equal in […]

9 Time Saving Marketing Secrets to Energize Your Copywriting Career   Your copywriting career may rescue you... These unsettled times make most of us nervous. Politics, violent weather, work stress. The craziness just doesn’t stop. Even the job we’ve worked hard at for years is less secure. And automation means fewer jobs available. More than […]