9 Time Saving Marketing Secrets to Energize Your Copywriting Career   Your copywriting career may rescue you... These unsettled times make most of us nervous. Politics, violent weather, work stress. The craziness just doesn’t stop. Even the job we’ve worked hard at for years is less secure. And automation means fewer jobs available. More than […]

What’s Your Business Brand?   Every business has a brand... good, bad or mediocre.  Your brand is how people identify you.  A brand is defined as the “name, term, design, symbol, or any other feature that identifies a seller’s goods or services as distinct from others,” according to the American Marketing Association. Your brand represents how […]

  Crafting Your Business Message Successful marketing requires every business message ties together like the bow on a gift. When the messages don’t match, potential clients click Delete.  Mixed messages mean less impact.  Lost opportunities for new clients, and lost revenues. Mixed  Business Message What do mixed messages look like?  Let’s create an example.  Spa1 […]