Follow these 5 keys to maximizing results … CBD case studies or success stories can be pure marketing magic. But, like any other copy, they need to be done correctly if you want results for your investment. Keep these five keys in mind to maximize their impact. Our brains are hardwired to love stories. It’s […]
In the wild, wild, west of CBD marketing, many consumers have come up frustrated and disillusioned. They ordered a product hopeful it would help them only to have it backfire. Their trust was broken. One such young lady reached out to me. Caitlin had ordered a CBD infused cleanser and lotion. It had all the […]
While marketing CBD is fraught with restrictions, there are some methods to get the word out there effectively. Success requires careful planning for your CBD marketing. Following these three proven techniques will get you on the path. Before I share these techniques, I want to share a quick story about someone I know. The man […]
CBD and cannabis have experienced such explosive growth customers feel confused and hesitant. We can help them have the confidence to place orders with quality CBD education. But to get results, it needs to be done right. I remember when I first encountered CBD. I was wary and concerned. Oregon was the first state to […]
Many CBD companies operate both as B2B and B2C. Sometimes they also grow the product. This makes business operations more complex. In essence, you are running multiple companies. Each one needs its own unique presentation. Each business segment needs its own web presence, promotion, and marketing. But supply chains interlink. Coordinate divisions for a smooth […]
Marketing Tips for Purchase- Driven Buyers Purchase-driven buyers know what they’re after, they’re ready to buy. That doesn’t mean they can’t be influenced to add to their purchase. If you follow these 4 tips, you’ll help them get what they are after, and very likely more. Before we talk about the tips, I have a […]
Women who love to shop form the largest group of the female approaches to buying. Because they enjoy browsing, it makes them more prone to impulse buying. You can tap into this and help them make unplanned CBD purchases. Online or instore they love to window-shop, browse and enjoy the process. While they make regular […]
Women buyers stand at the gateway to sales for all those within their scope of influence. To access the gate you need to tap into their emotional buying mindset. She needs to feel “this company gets me.” When you use these 10 triggers, she is more likely to purchase for herself, those she buys for […]
This year Google changed the way search engine work. They incorporated AI to make our searches and our lives easier. Now it's called Google Search Journey. As businesses and marketers, we can use this tool to better connect with our prospects no matter where they are in their buying journey. Quick story on how Google […]
The world of influencer marketing has gone crazy since the first Facebook posts in 2010. Amazon connected Facebook with its brand. Then it shared what friends and family were buying. It worked…very well. At the same time, millennials and gen Z distrust traditional advertising. They want social proof – what friends say. The astronomical rise […]