Telling your story is the first essential step to sales. People need to know you so they can like you and start to trust you. So to help them get to know you—tell your story. Who you are, what you stand for, and what makes you unique. Avoid being like these guys. Internet and phone […]
Familiar with the term Digital Sharecropping? It’s a phenomenon that most people don’t understand. An SEO guru colleague, Heather Lloyd-Martin shared a newsletter email regarding it and got me taking another look. Digital sharecropping refers to social media channels and how people and businesses interact with them. The earliest concerns about it date back to […]
Customer experience enhancers create more loyalty, repeat sales, and profitability. The pandemic disrupted the traditional shopping model forcing people to go online. It stuck. People often now use a blend between the two. The lines between online and a physical store are becoming blurred. More than ever, it’s about what this blend feels like before […]
Glicken is a term often associated with receiving a bit of unexpected good luck or a lucky bonus. I once heard it called getting the piece of cake with the extra treat on top. Winning the lottery would be glicken. So would a surprise with your purchase. People love getting extra bonuses—surprises, add ons, a […]
Consumer and business demand are fueling massive growth opportunities in 2021. Get these four business team components in place to maximize your 2021 business growth. It's all about you and your teams. When many businesses or marketers think of growth, they focus on new products or divisions. But for real change, you need to start […]
Empathy engagement is key to relationship building. It’s the marketing path to creating long-term loyal fans and relationships. But you won’t find what you need in a ream of demographics. Numbers and statistics don’t tell you what their thinking, feeling, or how they are responding to you. Empathy engagement Before I moved into full-time copywriting […]
“Edutainment” content is a secret weapon to get viewer’s attention and engage them. Our prospects spend a fair amount of time scrolling through social media or searching online. Subliminally, they are looking for answers to nagging problems. “Edutainment” content is a secret weapon to get viewer’s attention and engage them. IF we can catch their […]
Personalization is something companies like Amazon, Sephora, and Nike have trained us to expect. It’s no longer enough to be customer-centric. We want experiences— a positive customer experience. That goes beyond personalization. In this time of massive upheaval and uncertainty, we’re looking for easy. Things that simplify our lives. People want easier, healthier, safer, more […]
Video has steadily grown in popularity with both marketers and consumers. The pandemic boosted video watching even more. Videos are used in multiple ways—all of which lead to growing your bottom line. Wyzowl Reported Wyzowl recently released the results of their annual State of Video Marketing survey. They’ve been putting these out every year since 2015. They […]