There are four key reasons you should use stories in your marketing mix. Attention, Connection, Credibility, and Action. They build a bridge between your offer and your reader like nothing else can. Attention... From the time we are small children our parents have read or told us stories. It has been the same since the […]
When you have a new business, product or service…you need to know who the ideal prospect is. Who it is designed for. It’s really part of the product development if you want to generate the most sales. You don’t write a movie first and then figure out who wants to see it. You have knowledge […]
In every aspect of our lives, we thrive on connections built on know, like and trust. This is especially true in the Alternate health and wellness niche. Hundreds of companies and influencers are sending messages to potential prospects daily - and that could include yours. Everyone seeks to connect with others. Despite being in the […]
In my blog last week, I shared the story of a friend who was living In Paradise, California at the time of the worst wildfire in history. She and her Mom were trapped with no way to escape. They joined a few others and sheltered in a stone building with steel doors. It was their […]
Do you say I'm sorry so often it means nothing? There are times when I'm sorry just isn't enough... Last summer, a colleague of mine, lived in Paradise, CA. A monster wildfire, the worst in California history, swept across forested ridges and down on the town. Those who took too long to leave were blocked […]
Answering the question, How easily do you ask for help? can be tougher for most of us than we want to admit. In this fabulous revealing article by Judith Sherven, PhD, an executive coach, she talks about asking this question in workshops. Turns out, the answer for most people, is not that easily. Asking for […]
Integrating Wellness into Spa and Hospitality All around us wellness is having an impact...offices, homes, spas and hospitality properties. Integrating wellness is the new norm. People don’t want to be just disease free. They want to feel better and enjoy life more. Think about physical, mental and social well-being... Quality of life. The days of […]
Never Enough Time? As a small business owner, you know this feeling. There is never enough time to get it all done. I know what it’s like. You’re juggling all the aspects of running your business. It’s a lot more than just opening the doors and selling products or services. You have to make it […]
Enhance Profits with Wellness Travelers Wellness travel is experiencing steady growth. It's growing at a faster rate than travel as a whole. Wellness travelers are a boon to the spa and hospitality industry. They travel more frequently and spend more than the average traveler spends... by as much as 130%. They don’t hesitate to pay […]