August 17, 2020
8 Quick Seconds Will Make You More Money

If your website can’t pass the 8-Second Marketing test...you are losing customers and money.  It’s true... you have only eight seconds to get their attention before they click away. Microsoft’s research proved a goldfish will hang around a second longer than people will. The argument might be that goldfish aren't as smart. That’s down from […]

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September 30, 2019
What's Your CBD Marketing Plan?

The CBD niche is no different from any other. It's highly competitive and requires a CBD marketing plan to succeed. It’s really easy to throw up a LinkedIn presence, Facebook page or website and announce that you have something to sell. But is that the most effective way to market your product?  Not in today’s […]

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August 13, 2019
Blogs for CBD and hemp products...

Alternative health is exploding with interest in ways to manage health issues like pain and anxiety. People are hungry for information and solutions that avoid the use of opioids. So it’s no surprise that CBD and hemp are garnering a lot of attention.  While they’ve been used for centuries, we still lack scientific testing and […]

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April 2, 2018
12 Tips to Improve Your Website

12 Tips to Improve Your Website Your website is often your first connection with a prospective new client. In today's world, it needs to engage them and get them to take the next step. They might sign up for your newsletter, or schedule an appointment or shop. There are some very important considerations to get […]

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January 19, 2018
Readability sells

Readability Sales or No Sales Keep your copy readable to increase sales! Recently, I received a product promotion from a spa supplier.  I knew the product was a performer, but the description was hard to read.  Readability was at the post-college level. This prompted me to go online and look at descriptions of the same type of […]

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November 4, 2016
Readability costing sales?

Is Poor Readability costing sales? Recently, I received a product promotion from a professional supplier. The product is great. But the information was hard to read. The readability was poor.  I searched online for descriptions of similar products by big name non-professional use brands. Their descriptions were much easier to read. Readability, or lack of, […]

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