In a recent article, I shared the importance of customer relationships for 2021. We’re in a world where the competition is fierce. You probably have competitors who have offers similar to yours.  Your key differentiator is likely how you bond with customers. How you take care of them. It’s core to your survival. If you’re […]

When we are trying to improve our customer experience, we need to understand our target audience and what makes them tick. Demographics tell us where they live, their age, and what they earn.  The relatively new region of psychographics analytics tells us why they buy. Psychographics tell us the Why They reveal the customer's interests, […]

In my blog last week, I shared the story of a friend who was living In Paradise, California at the time of the worst wildfire in history.  She and her Mom were trapped with no way to escape.  They joined a few others and sheltered in a stone building with steel doors.  It was their […]

Hi, I'm Judi Culp. I have a question for you. How often do you say, I'm sorry. Most of us use it way too often so that it's lost its meaning and doesn't really say what we were trying to express. Let me tell you a story. I have a dear friend that lived in […]

Do you say I'm sorry so often it means nothing? There are times when I'm sorry just isn't enough... Last summer, a colleague of mine, lived in Paradise, CA. A monster wildfire, the worst in California history, swept across forested ridges and down on the town. Those who took too long to leave were blocked […]

Answering the question, How easily do you ask for help? can be tougher for most of us than we want to admit. In this fabulous revealing article by Judith Sherven, PhD, an executive coach, she talks about asking this question in workshops. Turns out, the answer for most people, is not that easily. Asking for […]