Crafting Your Business Message Successful marketing requires every business message ties together like the bow on a gift. When the messages don’t match, potential clients click Delete.  Mixed messages mean less impact.  Lost opportunities for new clients, and lost revenues. Mixed  Business Message What do mixed messages look like?  Let’s create an example.  Spa1 […]

  E-Newsletters Build Relationships E-newsletters can be highly successful ways to bond with clients. Poorly done, they are just another sales advertisement. People don't want to be sold too. If they sense a sales message they hit delete or worse, unsubscribe. Engage your reader to keep them reading. Successful E-newsletters are the electronic equivalent of […]