June 17, 2020
Increase Email Opens by 300%

Your subject line determines the fate of your email. You only have seconds for your reader to decide. This system used by marketers in the know can raise your open rates by 300%. If your email inboxes look anything like mine there can be 30-100 new emails each one waiting for attention. It’s enough to […]

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June 9, 2020
3 Keys to Optimize Your Customer-focus

Your customer-focus could be the biggest key to getting and retaining customers. How well you focus on the user, your customer is the most important aspect of business success today.   Beware being business-centric I remember the weekend I decided to do something about chronic pain. I’d had hip pain for months, stabbing with every step […]

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June 1, 2020
Power of Questions is Often Overlooked

Business problem solving depends on the power of questions. When you’re trying to develop a new product, improve your customer service, or increase sales, the questions you ask are critical. Journalists, doctors, and investigators are trained on how to ask questions as an essential skillset.  Others from executives down don’t think about questions as a […]

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May 18, 2020
Marketing Team for Growing Your Business

You have a secret marketing team at your disposal to effectively grow your alternative health, wellness, or CBD business and it’s probably closer than you realize. It’s your customer support team and your customers themselves in addition to your marketing team. They need to be closely working with marketing. A colleague and I were talking […]

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May 14, 2020
Your Business Must Communicate Key Info

What and how we communicate is key. Right now the number one thing your business needs to be sharing is how you are handling business in and around the coronavirus.   Unfortunately, many businesses aren’t saying a word. Covid-19 is the elephant in the room. It’s not something that can be ignored. Not only do your […]

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May 6, 2020
Halo or Horns...How is Your Business Seen?

Psychologists have understood for years that appearance and positive interactions can create a halo effect across a person and those standing close by.  It works equally across a business. Get one area top-notch and the halo spreads across your brand. Look at Apple’s halo as an example. You’ve probably heard the story about equivalent job […]

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April 7, 2020
Communications to Connect with CBD Clients

Electronic communications are a great format to support your clients in any economic atmosphere...including a crisis. I’ve been hearing lots of stories from friends who were being challenged by this nasty new virus. I worked in the wellness industry for 30 years and many are unemployed and stressed for the first time in their lives.  […]

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March 30, 2020
Content Marketing to Connect During a Crisis

It’s no secret we’re in trying times and uncharted waters. And businesses are trying to figure out how to survive. Only a few people alive today that went through the Flu Pandemic of 1918. It killed millions. The good news is medicine and communication systems have come a long way. The first antiviral drug was […]

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March 16, 2020
2 Billion Reasons to get Mobile Friendly Now!

On cyber Monday, 2019 over 50% of all sales were made on a smartphone…They topped $2,000,000,000!  And the percentages held throughout the entire week.  What might that mean for your alternative health or CBD business? If you don’t want your business to be left in the dust, it’s important to get mobile-friendly now.  There are […]

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March 3, 2020
Appreciate Customers to keep them

Five Ways to Appreciate Customers With so many companies selling similar CBD products, the way you treat customers may be the reason they chose and stay with you.  When you acknowledge, reward and appreciate customers at every opportunity, you build a relationship that keeps them returning. How do businesses leave you feeling? A colleague and […]

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