The RAS or reticular activating system in the brain alerts or arouses us. When selling something, tapping into and activating the RAS system is a key way to trigger sales. Think back to your last car purchase… I’ll not quickly forget mine. My 20-year-old car was starting to have reliability issues. While still okay as a […]
Your subject line determines the fate of your email. You only have seconds for your reader to decide. This system used by marketers in the know can raise your open rates by 300%. If your email inboxes look anything like mine there can be 30-100 new emails each one waiting for attention. It’s enough to […]
Your customer-focus could be the biggest key to getting and retaining customers. How well you focus on the user, your customer is the most important aspect of business success today. Beware being business-centric I remember the weekend I decided to do something about chronic pain. I’d had hip pain for months, stabbing with every step […]
Business problem solving depends on the power of questions. When you’re trying to develop a new product, improve your customer service, or increase sales, the questions you ask are critical. Journalists, doctors, and investigators are trained on how to ask questions as an essential skillset. Others from executives down don’t think about questions as a […]
You have a secret marketing team at your disposal to effectively grow your alternative health, wellness, or CBD business and it’s probably closer than you realize. It’s your customer support team and your customers themselves in addition to your marketing team. They need to be closely working with marketing. A colleague and I were talking […]
What and how we communicate is key. Right now the number one thing your business needs to be sharing is how you are handling business in and around the coronavirus. Unfortunately, many businesses aren’t saying a word. Covid-19 is the elephant in the room. It’s not something that can be ignored. Not only do your […]
Psychologists have understood for years that appearance and positive interactions can create a halo effect across a person and those standing close by. It works equally across a business. Get one area top-notch and the halo spreads across your brand. Look at Apple’s halo as an example. You’ve probably heard the story about equivalent job […]
Electronic communications are a great format to support your clients in any economic atmosphere...including a crisis. I’ve been hearing lots of stories from friends who were being challenged by this nasty new virus. I worked in the wellness industry for 30 years and many are unemployed and stressed for the first time in their lives. […]
It’s no secret we’re in trying times and uncharted waters. And businesses are trying to figure out how to survive. Only a few people alive today that went through the Flu Pandemic of 1918. It killed millions. The good news is medicine and communication systems have come a long way. The first antiviral drug was […]
On cyber Monday, 2019 over 50% of all sales were made on a smartphone…They topped $2,000,000,000! And the percentages held throughout the entire week. What might that mean for your alternative health or CBD business? If you don’t want your business to be left in the dust, it’s important to get mobile-friendly now. There are […]