To maximize your business success in 2021, you need to look at how you connect with your prospects and customers.  Think of them as family, treat them as the best possible version of a family. It’s about building relationships first. I recently had an experience on a social media channel that you might have had […]

Readable copy is a big key to sales!  People today don’t want to wade through information that reads like a dull textbook.  Most of us skim-read, instead of word for word. We are such multitaskers and so many choices that we aren’t patient with reading.  Recently, I received an email promoting a new product from […]

In today’s world, it is important for your brand’s success to engage customers with empathy marketing. You need to employ empathy and communicate your understanding and caring about your customers, your staff, and your planet.   It’s what today’s buyers want and are increasingly coming to expect from those they do business with. Yes, back to […]

Women buyers are magic to drive sales. Nearly 75% identify themselves as the primary buyer in their household. They hold the purse-strings to between 5 and 15 Trillion dollars in spending every year...and that’s just in the US.  And yet, 91% of them feel marketers and companies, don’t understand their needs. That’s a big gap. […]

When we are trying to improve our customer experience, we need to understand our target audience and what makes them tick. Demographics tell us where they live, their age, and what they earn.  The relatively new region of psychographics analytics tells us why they buy. Psychographics tell us the Why They reveal the customer's interests, […]

Wellness has been popular among health food and spa industries for decades.  Now, because of the coronavirus, interest in it is skyrocketing. People want to take more personal control and responsibility for their wellness and well-being. To better understand what people are thinking, marketing giant Ogilvy conducted a global survey of over 7000 people in […]

We have been dealing with the pandemic for seven months. New research numbers are starting to emerge. Key is the shift in the customer mindset. This impacts our society, our businesses, and our marketing. One thing for sure...we aren’t past this.  We’re intra-pandemic.   All the marketing guides prior to the pandemic are out the window...useless.   […]

Consistently creating quality content is something every business needs to do. It keeps the customers and prospects happy, the search engines happy...and SEO ratings up.   Great content helps your customers and validates your market position.  However, repurposing content that's been there for a while, can accomplish many of the same things. In addition, it can […]

Keeping your customers delighted, engaged, and even raving about you is easier than you think. I have a dear colleague who can get a bit of snark on. She has a great sense of humor so I enjoy her candor and the snark.   Recently Heather wrote about Peloton.  I only knew the name casually in […]

The motivator response in our brain triggers us to take action and rewards us with a dopamine rush. It's a surge of good feelings following a pleasant experience. It's as old as man himself.   A key part of survival, the primal brain includes a series of triggers that make us take action. When we take […]