When someone starts telling a story, people lean in and listen. As part of survival, we listen to them automatically. Today, storytelling is essential to your business. It’s how we humanize the brand and help people connect with it.

AI is revolutionizing the way we manage a business. You can automate mundane tasks or speed up content creation. Use AI-powered tools, to manage time, enhance UX, improve analytics, and create content faster. This can allow you to take on additional projects or do something else. Who knows, you might want to go for a […]

Customer experience enhancers create more loyalty, repeat sales, and profitability. The pandemic disrupted the traditional shopping model forcing people to go online. It stuck. People often now use a blend between the two. The lines between online and a physical store are becoming blurred. More than ever, it’s about what this blend feels like before […]

Readable copy is a big key to sales!  People today don’t want to wade through information that reads like a dull textbook.  Most of us skim-read, instead of word for word. We are such multitaskers and so many choices that we aren’t patient with reading.  Recently, I received an email promoting a new product from […]

We have been dealing with the pandemic for seven months. New research numbers are starting to emerge. Key is the shift in the customer mindset. This impacts our society, our businesses, and our marketing. One thing for sure...we aren’t past this.  We’re intra-pandemic.   All the marketing guides prior to the pandemic are out the window...useless.   […]

This year Google changed the way search engine work.  They incorporated AI to make our searches and our lives easier.  Now it's called Google Search Journey. As businesses and marketers, we can use this tool to better connect with our prospects no matter where they are in their buying journey. Quick story on how Google […]

The world of influencer marketing has gone crazy since the first Facebook posts in 2010. Amazon connected Facebook with its brand. Then it shared what friends and family were buying.  It worked…very well. At the same time, millennials and gen Z distrust traditional advertising. They want social proof – what friends say.  The astronomical rise […]

Powerful nurturing for clients and prospects Modern e-newsletters are a great way to nurture both new leads and to retain existing customers. They're a little different from the mail out type of newsletters we used to send. Those had a closer resemblance to a traditional print mini-newspaper. They contained a little bit of everything. Multiple […]

There is an old adage that if your business isn’t growing…it’s shrinking. Holding your own doesn’t count… Inflation, overhead, staff all continue to increase. If your revenues aren’t at least keeping up with overhead and expenses, then you’re shrinking. And shrinking is something no business wants. Shrinking leads to a devaluation of the business value, […]

Answering the question, How easily do you ask for help? can be tougher for most of us than we want to admit. In this fabulous revealing article by Judith Sherven, PhD, an executive coach, she talks about asking this question in workshops. Turns out, the answer for most people, is not that easily. Asking for […]