P= S-E for Improved Profitability   This formula is all about your business success because it focuses on profitability. Work the formula and you’ll have amazing profits. Ignore it and your business can go under quicker than you ever imagined. It’s a simple formula – one I can’t take credit for. But I’ve seen it […]

Is Your Blog Blundering?   When did you last update your blog? Last week? Last month? Last quarter?... Maybe last year???   If your blog isn't getting a fresh post at least monthly...it's not helping you. You won't be getting a return on the time you are spending on it. And...your customers aren't getting a […]

TryInteract Quizzes Get Results Quizzes are a fascinating and hot topic in the digital marketing mix. They should be short, fun and useful for both the person taking the quiz and the business offering it. Most frequently, they are used to build an email list of people with a shared interest or concern.   I've […]

Readability Sales or No Sales Keep your copy readable to increase sales! Recently, I received a product promotion from a spa supplier.  I knew the product was a performer, but the description was hard to read.  Readability was at the post-college level. This prompted me to go online and look at descriptions of the same type of […]