Your customer needs are the driving force behind your business and sales. Did you know that 42% of all startups die because they work on products without a market need? A whopping 72% of all new products don’t meet their sales targets. Ahh, you say. I’m in CBD or supplements. There’s a big need for […]
You have a secret marketing team at your disposal to effectively grow your alternative health, wellness, or CBD business and it’s probably closer than you realize. It’s your customer support team and your customers themselves in addition to your marketing team. They need to be closely working with marketing. A colleague and I were talking […]
Psychologists have understood for years that appearance and positive interactions can create a halo effect across a person and those standing close by. It works equally across a business. Get one area top-notch and the halo spreads across your brand. Look at Apple’s halo as an example. You’ve probably heard the story about equivalent job […]
It’s really true. When you do good, it has rewards. Right now, offering something good, something helpful can get increased traffic. It can also strengthen your bond with prospects and existing clients. About a week ago a friend sent me a marketing email with a "Do Good" headline similar to that and it really made […]
Newsletters are a great way to bond with customers. They are a friendly, casual way to stay in touch. There are a lot of different formats. But there is one thing they must do to be successful. Newsletters must get the reader's attention… I’ll never forget the two teachers I had in a shared-time experimental […]
It’s no secret we’re in trying times and uncharted waters. And businesses are trying to figure out how to survive. Only a few people alive today that went through the Flu Pandemic of 1918. It killed millions. The good news is medicine and communication systems have come a long way. The first antiviral drug was […]
It’s not a secret that retaining customers is a good thing. It can cost up to 25x more to get a new customer than to keep an existing one. So why do you think more companies don’t do it? I think it’s mostly habit. They’re stuck in a hamster wheel. Patterns and habits, once set, […]
How easy, useful, & friendly is your website? Your article? Your social media post? Each one of these is a touchpoint with customers and prospects. If you tweak for these three components you’ll grow faster and keep customers coming back. I recently had a client who requested additional content for their website. So I could […]
Automated emails help you turn a prospect into a customer. Why? Because you can’t build a relationship in one step. It takes a series of connections to change a casual encounter or connection into a relationship. Remember the last time you were at an event and met a lot of people? How many of them […]
Follow these 5 keys to maximizing results … CBD case studies or success stories can be pure marketing magic. But, like any other copy, they need to be done correctly if you want results for your investment. Keep these five keys in mind to maximize their impact. Our brains are hardwired to love stories. It’s […]