Augmented reality visual experiences are changing the way people shop... and is a big heads up to anyone selling anything.In a really informative article put out on the US Chamber of Commerce Good Company Launch Pad, they talked about what is happening NOW and what is coming just around the corner.  It is driven by […]

Owners Find Time Their Biggest Enemy In my chats with business owners, time is the biggest challenge. Whether you’re an owner, director or manager, you know this feeling. There is never enough time to get it all done.   If you're in this position, I know you’re smart… you had to be to get there. […]

How Profitable are You? P = S-E Profit is the secret of business success. Work the formula and you'll have amazing profits. Ignore it and your business can go under quicker than you ever imagined. It's a simple formula - one I can't take credit for. But I've seen it in action over and over […]

P= S-E for Improved Profitability   This formula is all about your business success because it focuses on profitability. Work the formula and you’ll have amazing profits. Ignore it and your business can go under quicker than you ever imagined. It’s a simple formula – one I can’t take credit for. But I’ve seen it […]

Marketing: Create, Track, Rebook, Repeat By Judith Culp Pearson At some point in your business, you realize it needs more promoting. You need to expand your customer base. Grow your revenues. Be able to cover anticipated increases in overhead like rent. You need to do some marketing. You've worked hard at collecting client emails. You've […]

TryInteract Quizzes Get Results Quizzes are a fascinating and hot topic in the digital marketing mix. They should be short, fun and useful for both the person taking the quiz and the business offering it. Most frequently, they are used to build an email list of people with a shared interest or concern.   I've […]

9 Time Saving Marketing Secrets to Energize Your Copywriting Career   Your copywriting career may rescue you... These unsettled times make most of us nervous. Politics, violent weather, work stress. The craziness just doesn’t stop. Even the job we’ve worked hard at for years is less secure. And automation means fewer jobs available. More than […]

Integrating Wellness into Spa and Hospitality   All around us wellness is having an impact...offices, homes, spas and hospitality properties.  Integrating wellness is the new norm. People don’t want to be just disease free. They want to feel better and enjoy life more. Think about physical, mental and social well-being... Quality of life. The days of […]

Never enough time? As a small business owner, you know this feeling. There is never enough time to get it all done. I know what it’s like. You’re juggling all the aspects of running your business. It’s a lot more than just opening the doors and selling products or services. You have to make it […]

What Makes You Unique? This is a question many business owners can't answer.  But for business success identifying what makes you unique is critical. Your uniqueness makes you different from your competition. It is your Unique Selling Point, USP. It is the basis for your brand.  You use it for marketing.  It's what you build your business […]