Consumer and business demand are fueling massive growth opportunities in 2021. Get these four business team components in place to maximize your 2021 business growth. It's all about you and your teams. When many businesses or marketers think of growth, they focus on new products or divisions. But for real change, you need to start […]
Value Content truly is king. Successful engagement and customer retention take more than sales. Your readers want interesting, relevant information—Value Content. You need it on your website, social media and in your emails. Which emails do you prefer to receive value content or sales? As a consumer and as a marketer, I frequently sign up to […]
Empathy engagement is key to relationship building. It’s the marketing path to creating long-term loyal fans and relationships. But you won’t find what you need in a ream of demographics. Numbers and statistics don’t tell you what their thinking, feeling, or how they are responding to you. Empathy engagement Before I moved into full-time copywriting […]
“Edutainment” content is a secret weapon to get viewer’s attention and engage them. Our prospects spend a fair amount of time scrolling through social media or searching online. Subliminally, they are looking for answers to nagging problems. “Edutainment” content is a secret weapon to get viewer’s attention and engage them. IF we can catch their […]
Everyone had to do a lot of shifting in 2020, and it changed our buyer behavior. It altered our expectations and values. That means it’s time for businesses, and marketers need to accommodate the changes to stay competitive. We’ve changed how we buy Our world has shifted, and we’ve had to change with it. Even […]
Personalization is something companies like Amazon, Sephora, and Nike have trained us to expect. It’s no longer enough to be customer-centric. We want experiences— a positive customer experience. That goes beyond personalization. In this time of massive upheaval and uncertainty, we’re looking for easy. Things that simplify our lives. People want easier, healthier, safer, more […]
Video has steadily grown in popularity with both marketers and consumers. The pandemic boosted video watching even more. Videos are used in multiple ways—all of which lead to growing your bottom line. Wyzowl Reported Wyzowl recently released the results of their annual State of Video Marketing survey. They’ve been putting these out every year since 2015. They […]
Vaccines and stimulus checks have people thinking of moving toward what we used to think of as normal. Vaccinated seniors are setting the trend to get even with the pandemic by spending money and getting out. They call it revenge spending. Attending events, going shopping, and travel are rising to the top of consciousness. People […]
The quickest way to increase sales is to focus on quality content. It’s a technique marketers know but many businesses don’t quite get right. People visit your website looking for something. They come in during different stages of their buying journey. They may be trying to see if there is a solution for a […]
Headlines share the heart or big idea of your message. Subheads are miniature headlines placed throughout the copy. They make your message more readable and share key points. Have you ever received an email or visited a web page where the copy was one long block? Or did it rambled on in uninterrupted paragraphs? They […]