Women who love to shop form the largest group of the female approaches to buying.  Because they enjoy browsing, it makes them more prone to impulse buying. You can tap into this and help them make unplanned CBD purchases. Online or instore they love to window-shop, browse and enjoy the process. While they make regular […]

Women buyers stand at the gateway to sales for all those within their scope of influence.  To access the gate you need to tap into their emotional buying mindset. She needs to feel “this company gets me.” When you use these 10 triggers, she is more likely to purchase for herself, those she buys for […]

This year Google changed the way search engine work.  They incorporated AI to make our searches and our lives easier.  Now it's called Google Search Journey. As businesses and marketers, we can use this tool to better connect with our prospects no matter where they are in their buying journey. Quick story on how Google […]

Want to increase your sales? Focus on Buying Mindsets... Not all women like to shop the same.  Some embrace it like a lover while others avoid it with a passion. But if you tap into how they shop, you’ll make more sales. My girlfriends used to drive me nuts wandering for hours checking every buying […]