What Makes You Unique? This is a question many business owners can't answer.  But for business success identifying what makes you unique is critical. Your uniqueness makes you different from your competition. It is your Unique Selling Point, USP. It is the basis for your brand.  You use it for marketing.  It's what you build your business […]

What’s Your Business Brand?   Every business has a brand... good, bad or mediocre.  Your brand is how people identify you.  A brand is defined as the “name, term, design, symbol, or any other feature that identifies a seller’s goods or services as distinct from others,” according to the American Marketing Association. Your brand represents how […]