Newsletters, especially with SEO elements, are a core part of your growth marketing strategy.  Done right with engaging, relevant content, they are something your clients will look forward to getting, opening, and clicking.  They turn new readers into fans and build retention with existing customers. The secret is having the right content for the right […]

In today’s business environment, everything needs to be customer-focused. If you have gaps in your prospect details, it holds back your success. It doesn’t matter whether you are dealing with B2B or B2C, you are dealing with a human who is making the buying decision.  You need to have a clear picture of who that […]

It’s really true. When you do good, it has rewards.  Right now, offering something good,  something helpful can get increased traffic. It can also strengthen your bond with prospects and existing clients. About a week ago a friend sent me a marketing email with a "Do Good" headline similar to that and it really made […]

Marketing Graphics to Strategize This useful article recently came across my desk.  The marketing graphic they developed is interesting. It's useful to analyze your marketing strategy.  Hope you find it so. Internet Marketing Lead Generation  Whether you’re building a house or a lead generation website, having a blueprint is essential. Without one, you run the […]