But You Can Turn on the Magic Without Breaking Your Bank The name Disney is synonymous with a super successful happy place. Guests speak of them in superlatives. Families with kids, teens, couples, grandparents, and gaggles of friends. Guests all dream, plan and excitedly head off to their adventure. They queue at the gates, wander […]
In the world of marketing CBD or any other product, there are two distinct pathways...hype and gimmickry or transparency. You can find effective examples of both methods all over the field of Alternative Health. Choose Transparency If you are looking for long-term customers instead of constantly needing to replace them, the transparency path is the […]
If you identify the classic 4-U's, you can increase sales. They will help set you and your products apart from the crowd and build customer confidence you are their best choice. The 4-U’s will increase prospects taking action...with you. You can use these U’s in your subject lines for emails, headlines and in your content. […]
Alternative health is exploding with interest in ways to manage health issues like pain and anxiety. People are hungry for information and solutions that avoid the use of opioids. So it’s no surprise that CBD and hemp are garnering a lot of attention. While they’ve been used for centuries, we still lack scientific testing and […]
Powerful nurturing for clients and prospects Modern e-newsletters are a great way to nurture both new leads and to retain existing customers. They're a little different from the mail out type of newsletters we used to send. Those had a closer resemblance to a traditional print mini-newspaper. They contained a little bit of everything. Multiple […]
There are four key reasons you should use stories in your marketing mix. Attention, Connection, Credibility, and Action. They build a bridge between your offer and your reader like nothing else can. Attention... From the time we are small children our parents have read or told us stories. It has been the same since the […]
When you have a new business, product or service…you need to know who the ideal prospect is. Who it is designed for. It’s really part of the product development if you want to generate the most sales. You don’t write a movie first and then figure out who wants to see it. You have knowledge […]
In every aspect of our lives, we thrive on connections built on know, like and trust. This is especially true in the Alternate health and wellness niche. Hundreds of companies and influencers are sending messages to potential prospects daily - and that could include yours. Everyone seeks to connect with others. Despite being in the […]
Marketing: Create, Track, Rebook, Repeat By Judith Culp Pearson At some point in your business, you realize it needs more promoting. You need to expand your customer base. Grow your revenues. Be able to cover anticipated increases in overhead like rent. You need to do some marketing. You've worked hard at collecting client emails. You've […]
12 Tips to Improve Your Website Your website is often your first connection with a prospective new client. In today's world, it needs to engage them and get them to take the next step. They might sign up for your newsletter, or schedule an appointment or shop. There are some very important considerations to get […]