Newsletters, especially with SEO elements, are a core part of your growth marketing strategy. Done right with engaging, relevant content, they are something your clients will look forward to getting, opening, and clicking. They turn new readers into fans and build retention with existing customers. The secret is having the right content for the right […]
Curation of a Neil Patel article on the value of using an SME. With tips for boosting marketing ROI with SEO Content Skills and SME.
In today’s business environment, everything needs to be customer-focused. If you have gaps in your prospect details, it holds back your success. It doesn’t matter whether you are dealing with B2B or B2C, you are dealing with a human who is making the buying decision. You need to have a clear picture of who that […]
Many CBD companies operate both as B2B and B2C. Sometimes they also grow the product. This makes business operations more complex. In essence, you are running multiple companies. Each one needs its own unique presentation. Each business segment needs its own web presence, promotion, and marketing. But supply chains interlink. Coordinate divisions for a smooth […]
Managing all the parts in a fast-growing business like CBD can be a real challenge. Focusing on your CX – Customer Experience can be your competitive differentiator. Why? Less than half of all businesses deliver a good or better customer experience. If you focus on CX, you’ll have happier, more loyal customers and faster growth. […]
Women who love to shop form the largest group of the female approaches to buying. Because they enjoy browsing, it makes them more prone to impulse buying. You can tap into this and help them make unplanned CBD purchases. Online or instore they love to window-shop, browse and enjoy the process. While they make regular […]
Women buyers stand at the gateway to sales for all those within their scope of influence. To access the gate you need to tap into their emotional buying mindset. She needs to feel “this company gets me.” When you use these 10 triggers, she is more likely to purchase for herself, those she buys for […]
CBD Meets Cross-generational Needs CBD products meet cross-generational needs. Whether external or internal they offer benefits to a huge diversity of the population. Pain, trouble sleeping and stress are not demographic-based. Whether you’re in your 20s, 40s, or 60s, they are facts of life. The trigger may vary, the problem is the same. In your […]
Ageism is defined as age-based segmentation/discrimination. It refers to prejudice or discrimination on the grounds of a person's age. It used to refer to the elderly. But today, the term has come to mean any age-specific group used for targeting or…avoiding. World Health Organization (WHO) The WHO has a lot to share about ageism and […]
Whether it’s your website or a presence on social media, viewers are wanting to see if you have the solution they need. They also want to learn about you. They want to make sure you’re a “real” business and safe to buy from. One of the first things people look for is your contact information. […]