December 31, 2019
B2B and B2C Managing the Puzzle

Many CBD companies operate both as B2B and B2C. Sometimes they also grow the product. This makes business operations more complex.  In essence, you are running multiple companies. Each one needs its own unique presentation. Each business segment needs its own web presence, promotion, and marketing. But supply chains interlink. Coordinate divisions for a smooth […]

Read More
December 2, 2019
5 Impulse Buying Pillars for CBD Purchases

Women who love to shop form the largest group of the female approaches to buying.  Because they enjoy browsing, it makes them more prone to impulse buying. You can tap into this and help them make unplanned CBD purchases. Online or instore they love to window-shop, browse and enjoy the process. While they make regular […]

Read More
November 25, 2019
Emotional Triggers Access Women's Sales Gateway

Women buyers stand at the gateway to sales for all those within their scope of influence.  To access the gate you need to tap into their emotional buying mindset. She needs to feel “this company gets me.” When you use these 10 triggers, she is more likely to purchase for herself, those she buys for […]

Read More
October 21, 2019
Women’s 3 Unique Buying Mindsets

Want to increase your sales? Focus on Buying Mindsets... Not all women like to shop the same.  Some embrace it like a lover while others avoid it with a passion. But if you tap into how they shop, you’ll make more sales. My girlfriends used to drive me nuts wandering for hours checking every buying […]

Read More
October 14, 2019

To reach female customers use psychographics Psychographics focuses on segmenting consumers based on their interests and passions versus their demographic age and where they live. To use psychographics effectively we have to keep in mind a couple of key things about the differences. The male and female minds work differently. The sexes are equal in […]

Read More