December 18, 2020
One Simple Trick for Copy to Boost Sales

Readable copy is a big key to sales!  People today don’t want to wade through information that reads like a dull textbook.  Most of us skim-read, instead of word for word. We are such multitaskers and so many choices that we aren’t patient with reading.  Recently, I received an email promoting a new product from […]

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September 25, 2020
Keep Your Customers Delighted

Keeping your customers delighted, engaged, and even raving about you is easier than you think. I have a dear colleague who can get a bit of snark on. She has a great sense of humor so I enjoy her candor and the snark.   Recently Heather wrote about Peloton.  I only knew the name casually in […]

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