March 3, 2020
Appreciate Customers to keep them

Five Ways to Appreciate Customers With so many companies selling similar CBD products, the way you treat customers may be the reason they chose and stay with you.  When you acknowledge, reward and appreciate customers at every opportunity, you build a relationship that keeps them returning. How do businesses leave you feeling? A colleague and […]

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December 31, 2019
B2B and B2C Managing the Puzzle

Many CBD companies operate both as B2B and B2C. Sometimes they also grow the product. This makes business operations more complex.  In essence, you are running multiple companies. Each one needs its own unique presentation. Each business segment needs its own web presence, promotion, and marketing. But supply chains interlink. Coordinate divisions for a smooth […]

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August 26, 2019
Transparency = Trust = Customer Loyalty

In the world of marketing CBD or any other product, there are two distinct pathways...hype and gimmickry or transparency. You can find effective examples of both methods all over the field of Alternative Health.  Choose Transparency If you are looking for long-term customers instead of constantly needing to replace them,  the transparency path is the […]

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