In a recent article, I shared the importance of customer relationships for 2021. We’re in a world where the competition is fierce. You probably have competitors who have offers similar to yours.  Your key differentiator is likely how you bond with customers. How you take care of them. It’s core to your survival. If you’re […]

Video, because it’s visual, connects deeper emotionally, increases sales, and builds trust in your brand. It adds a dimension beyond what an image can generate. It can be the “face” of your business. People don’t connect with brands as deeply as they do faces...people.  Blind men and the elephant There’s an old parable about a […]

To maximize your business success in 2021, you need to look at how you connect with your prospects and customers.  Think of them as family, treat them as the best possible version of a family. It’s about building relationships first. I recently had an experience on a social media channel that you might have had […]

Women buyers are magic to drive sales. Nearly 75% identify themselves as the primary buyer in their household. They hold the purse-strings to between 5 and 15 Trillion dollars in spending every year...and that’s just in the US.  And yet, 91% of them feel marketers and companies, don’t understand their needs. That’s a big gap. […]

Creating valuable content is a great way to enhance your readership and the way search engines rank you.  However if you’re doing it all yourself, it can be overwhelming to get volume out there. Curated content allows you to get more volume out there and make search engines happy.   In my copywriting marketing, I meet […]