Alternative health is exploding with interest in ways to manage health issues like pain and anxiety. People are hungry for information and solutions that avoid the use of opioids. So it’s no surprise that CBD and hemp are garnering a lot of attention.  While they’ve been used for centuries, we still lack scientific testing and […]

Do you say I'm sorry so often it means nothing? There are times when I'm sorry just isn't enough... Last summer, a colleague of mine, lived in Paradise, CA. A monster wildfire, the worst in California history, swept across forested ridges and down on the town. Those who took too long to leave were blocked […]

Marketing: Create, Track, Rebook, Repeat By Judith Culp Pearson At some point in your business, you realize it needs more promoting. You need to expand your customer base. Grow your revenues. Be able to cover anticipated increases in overhead like rent. You need to do some marketing. You've worked hard at collecting client emails. You've […]

Glicken... Glicken is a Yiddish word that roughly translates to “the icing on the cake.”  It’s about those benefits and rewards that have no monetary value. They make our lives much richer and the spa industry is full of them.  This is a good time of year to take a few minutes and appreciate your […]

Is Poor Readability costing sales? Recently, I received a product promotion from a professional supplier. The product is great. But the information was hard to read. The readability was poor.  I searched online for descriptions of similar products by big name non-professional use brands. Their descriptions were much easier to read. Readability, or lack of, […]