September 11, 2019
Disney Does One Thing that 83% of All Businesses Miss…

But You Can Turn on the Magic Without Breaking Your Bank The name Disney is synonymous with a super successful happy place. Guests speak of them in superlatives. Families with kids, teens, couples, grandparents, and gaggles of friends. Guests all dream, plan and excitedly head off to their adventure. They queue at the gates, wander […]

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January 4, 2017
What Makes You Unique?

What Makes You Unique? This is a question many business owners can't answer.  But for business success identifying what makes you unique is critical. Your uniqueness makes you different from your competition. It is your Unique Selling Point, USP. It is the basis for your brand.  You use it for marketing.  It's what you build your business […]

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July 17, 2016
Brand defines business

What’s Your Business Brand?   Every business has a brand... good, bad or mediocre.  Your brand is how people identify you.  A brand is defined as the “name, term, design, symbol, or any other feature that identifies a seller’s goods or services as distinct from others,” according to the American Marketing Association. Your brand represents how […]

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April 14, 2016
Business Message

  Crafting Your Business Message Successful marketing requires every business message ties together like the bow on a gift. When the messages don’t match, potential clients click Delete.  Mixed messages mean less impact.  Lost opportunities for new clients, and lost revenues. Mixed  Business Message What do mixed messages look like?  Let’s create an example.  Spa1 […]

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