February 12, 2021
Differences in B2B and B2C Segmentation

I recently read an article by Leadspace. It discussed the differences between B2B and B2C buyers. At the core is the information needed to market to them. Here are the high points— B2C marketing focuses on four data types.   Behavioral - how they engage and shop. Geographical -  allows location-sensitive messages. Think swimsuits. Florida is […]

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