Everyone had to do a lot of shifting in 2020, and it changed our buyer behavior. It altered our expectations and values. That means it’s time for businesses, and marketers need to accommodate the changes to stay competitive. We’ve changed how we buy Our world has shifted, and we’ve had to change with it. Even […]
Personalization is something companies like Amazon, Sephora, and Nike have trained us to expect. It’s no longer enough to be customer-centric. We want experiences— a positive customer experience. That goes beyond personalization. In this time of massive upheaval and uncertainty, we’re looking for easy. Things that simplify our lives. People want easier, healthier, safer, more […]
Video has steadily grown in popularity with both marketers and consumers. The pandemic boosted video watching even more. Videos are used in multiple ways—all of which lead to growing your bottom line. Wyzowl Reported Wyzowl recently released the results of their annual State of Video Marketing survey. They’ve been putting these out every year since 2015. They […]
Vaccines and stimulus checks have people thinking of moving toward what we used to think of as normal. Vaccinated seniors are setting the trend to get even with the pandemic by spending money and getting out. They call it revenge spending. Attending events, going shopping, and travel are rising to the top of consciousness. People […]
The quickest way to increase sales is to focus on quality content. It’s a technique marketers know but many businesses don’t quite get right. People visit your website looking for something. They come in during different stages of their buying journey. They may be trying to see if there is a solution for a […]
Are you at risk of becoming a dinosaur? Customers are tired of the transactional approach. A transaction focus is business-centric. Spending more time online in 2020 buyers started getting more picky. They want their shopping experience to be easy and feel good. In 2021 and moving forward, every business needs to become more customer-centric. Internet […]
In a recent article, I shared the importance of customer relationships for 2021. We’re in a world where the competition is fierce. You probably have competitors who have offers similar to yours. Your key differentiator is likely how you bond with customers. How you take care of them. It’s core to your survival. If you’re […]
Ogilvy’s Social.Lab recently published a report on "conversational commerce". In 2020 more people than ever are choosing online. They buy groceries, shop, and connect with friends. It uses chatbots or humans. It also uses language interfaces like Whatsapp and like Alexa to communicate with customers. Businesses are using it to set themselves apart from their […]
In today’s world, it is important for your brand’s success to engage customers with empathy marketing. You need to employ empathy and communicate your understanding and caring about your customers, your staff, and your planet. It’s what today’s buyers want and are increasingly coming to expect from those they do business with. Yes, back to […]
Women buyers are magic to drive sales. Nearly 75% identify themselves as the primary buyer in their household. They hold the purse-strings to between 5 and 15 Trillion dollars in spending every year...and that’s just in the US. And yet, 91% of them feel marketers and companies, don’t understand their needs. That’s a big gap. […]