We connect with stories like no other medium. We're hard wired to engage with them. The hero journey story is perfect for a brand, a product that came to the rescue or a client success story.

Stories help us engage with prospects because of the feelings they tap into. We touch hearts, share history and common concerns. We bond.

Newsletters, especially with SEO elements, are a core part of your growth marketing strategy.  Done right with engaging, relevant content, they are something your clients will look forward to getting, opening, and clicking.  They turn new readers into fans and build retention with existing customers. The secret is having the right content for the right […]

B2B marketing has changed a lot in the last 18 months. Buyers want to shop online and want more of a B2C experience. To stay competitive, you need to start planning your B2B Content strategy now.  Here are some of the most recent forecasts from across my desk.  1. It’s important to know your buyers. […]

Curation of a Neil Patel article on the value of using an SME. With tips for boosting marketing ROI with SEO Content Skills and SME.

Life's challenges are one of the biggest distractors we face as writers. It is so easy to get sidetracked. Sometimes it’s shiny objects that lure us to take on something new and we get derailed from our focus. Other times life gets more dramatic to get our attention. I’ve found this is often tied to […]

Visitors use Google to find solutions many times a day. Search engines seek the answers. When a person enters a question, the search bot responds with answers they located. Search engines seek content that provides relevant, helpful answers to online questions. Quality SEO content is what Google wants.   When you can’t find answers I recently […]

We get all caught up in categories. We get hung up on names like B2B and B2C. Instead, we need to focus on how to humanize marketing messages by speaking directly to our prospects. We need to write H2H. Humanizing marketing is making it personal so readers connect with us more easily. When our prospects […]

The face of marketing to B2B buyers is rapidly changing, and there is a lot of somewhat confusing information out there.  After sifting through mountains of information, I found three keys B2B buyers desire when looking for a solution. In one sentence—B2B buyers want their experience to mirror their B2C personal shopping experiences. My own […]

Beauty and Wellness comprise over a 4.2 trillion dollar market and growing exponentially.  But the terms can be a bit confusing or vague. So, as a marketer, how do you pick the best words to reach your market? A recent study by the University of Pennsylvania showed that while there are some commonly associated definitions, […]