When someone starts telling a story, people lean in and listen. As part of survival, we listen to them automatically. Today, storytelling is essential to your business. It’s how we humanize the brand and help people connect with it.

Senior care services can ensure senior safety, medical care, and enhanced quality of life. But there is a vast mindset gap between Traditionalists, Baby Boomers, and GenX. From boomers down, they existing senior living is a big negative. Each generation's expectations, interests, and concerns differ significantly from their parents or grandparents.  Attitude changes will impact everything […]

The emergence of Artificial Intelligence (AI) and machine learning, brings new opportunities and challenges for creators of online courses. What we can see is that personal development and other informational courses will be heavily impacted.  If you have tested or watched a demo of ChatGPT or one of the other AI programs you may have […]

Whether launching or building a wellness-focused business, marketing should be one of the first things on your agenda. It’s where you engage with potential customers and build relationships. From crafting a powerful message and leveraging social media to creating an SEO-friendly website, these seven steps will help you define your goals, offers, and the right […]

AI is revolutionizing the way we manage a business. You can automate mundane tasks or speed up content creation. Use AI-powered tools, to manage time, enhance UX, improve analytics, and create content faster. This can allow you to take on additional projects or do something else. Who knows, you might want to go for a […]

There’s an old saying: When you fail to plan, you plan to fail. Without a plan, you’re in reactive mode rather than guiding your future. You’re more vulnerable to stress and the whims and currents of whatever is happening. Having a plan puts you in charge, and things don’t catch you with your guard down.   […]

Every business has a brand. Try these branding tips to take charge of your branding. You'll craft and create a brand that shares your message so that other people don’t tag something on you. Many people think branding is your colors, font types, logo, and all visuals you use. But these are just components of […]

Marketers and business owners need charisma magic sauce. Charisma is the ability to attract people to your business. It's getting people to listen to you and take your advice… follow your lead. When that happens, your business grows. Your customers are loyal and become your most dedicated influencers.  Martin Luther King, Jr. could inspire. He […]

Awareness of opportunities can shift your marketing efforts to maximize success. More web traffic, higher rankings and more sales or leads enhance your value and income potential. For marketers it’s about recognizing or discovering business opportunities that are being missed. That leaves money on the table. Sales are missed and leads are lost. A friend […]

When business owners or marketers want to reach your B2B client’s target audience, you need an ideal client persona to know exactly who they are. The buyer persona or avatar helps you visualize who you are marketing to.  Without it, you may invest your marketing dollars and hear only crickets… your message never reached the […]