In the wild, wild, west of CBD marketing, many consumers have come up frustrated and disillusioned. They ordered a product hopeful it would help them only to have it backfire. Their trust was broken. One such young lady reached out to me.  Caitlin had ordered a CBD infused cleanser and lotion. It had all the […]

While marketing CBD is fraught with restrictions, there are some methods to get the word out there effectively.  Success requires careful planning for your CBD marketing. Following these three proven techniques will get you on the path. Before I share these techniques, I want to share a quick story about someone I know. The man […]

Marketing Tips for Purchase- Driven Buyers Purchase-driven buyers know what they’re after, they’re ready to buy.  That doesn’t mean they can’t be influenced to add to their purchase.  If you follow these 4 tips, you’ll help them get what they are after, and very likely more.  Before we talk about the tips, I have a […]

Powerful nurturing for clients and prospects Modern e-newsletters are a great way to nurture both new leads and to retain existing customers. They're a little different from the mail out type of newsletters we used to send. Those had a closer resemblance to a traditional print mini-newspaper. They contained a little bit of everything. Multiple […]

Readability Sales or No Sales Keep your copy readable to increase sales! Recently, I received a product promotion from a spa supplier.  I knew the product was a performer, but the description was hard to read.  Readability was at the post-college level. This prompted me to go online and look at descriptions of the same type of […]

Is Poor Readability costing sales? Recently, I received a product promotion from a professional supplier. The product is great. But the information was hard to read. The readability was poor.  I searched online for descriptions of similar products by big name non-professional use brands. Their descriptions were much easier to read. Readability, or lack of, […]