March 15, 2021
Subheads are Powerful Marketing Tools

Headlines share the heart or big idea of your message. Subheads are miniature headlines placed throughout the copy.  They make your message more readable and share key points. Have you ever received an email or visited a web page where the copy was one long block? Or did it rambled on in uninterrupted paragraphs?   They […]

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March 9, 2021
How to Improve Testimonials

With the explosive increase in the number of people shopping, the online marketplace has become more crowded.  For business, that means the value and the power of great testimonials is a potent tool for sales. However, sometimes finding the right testimonial is like looking for the proverbial needle in a haystack. Has this happened to you? […]

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March 2, 2021
Readable Quality Enhances Sales

Everything you put out there to attract more business is a message. The success of that message is getting someone to read it.  Much of the time, it misses the mark. It doesn’t get read because it's hard to read.  Readable quality is critical for sales. When a message is hard to read, it actually causes […]

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February 25, 2021
Transactional is so 2019

Are you at risk of becoming a dinosaur? Customers are tired of the transactional approach. A transaction focus is business-centric.  Spending more time online in 2020 buyers started getting more picky. They want their shopping experience to be easy and feel good. In 2021 and moving forward, every business needs to become more customer-centric. Internet […]

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February 16, 2021
Entourage Effect for 2021

The entourage effect impacts many aspects of our lives. The CBD niche has highjacked the term to mean how the different plant parts work together.  However, the word entourage is not new. It actually traces back to a French term dating from 1832 meaning surroundings or environment.  The French were referring to a group of […]

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December 10, 2020
Empathy Marketing - 3 Steps to Engage

In today’s world, it is important for your brand’s success to engage customers with empathy marketing. You need to employ empathy and communicate your understanding and caring about your customers, your staff, and your planet.   It’s what today’s buyers want and are increasingly coming to expect from those they do business with. Yes, back to […]

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October 20, 2020
Intra-pandemic Customer Mindset

We have been dealing with the pandemic for seven months. New research numbers are starting to emerge. Key is the shift in the customer mindset. This impacts our society, our businesses, and our marketing. One thing for sure...we aren’t past this.  We’re intra-pandemic.   All the marketing guides prior to the pandemic are out the window...useless.   […]

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May 18, 2020
Marketing Team for Growing Your Business

You have a secret marketing team at your disposal to effectively grow your alternative health, wellness, or CBD business and it’s probably closer than you realize. It’s your customer support team and your customers themselves in addition to your marketing team. They need to be closely working with marketing. A colleague and I were talking […]

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April 13, 2020
Delight and Amaze Customers With Newsletter Success Stories

Newsletters are a great way to bond with customers. They are a friendly, casual way to stay in touch. There are a lot of different formats. But there is one thing they must do to be successful. Newsletters must get the reader's attention… I’ll never forget the two teachers I had in a shared-time experimental […]

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March 30, 2020
Content Marketing to Connect During a Crisis

It’s no secret we’re in trying times and uncharted waters. And businesses are trying to figure out how to survive. Only a few people alive today that went through the Flu Pandemic of 1918. It killed millions. The good news is medicine and communication systems have come a long way. The first antiviral drug was […]

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