While avarice and greed have negative connotations the concept of getting a good deal is hardwired. We love bonuses, rewards, and discounts. We love to feel we got great value for our investment. The value doesn't even have to be ours My sister has physical dexterity issues, so when she mentioned she needed a new […]
Pain has many faces. Physical pain, anguish over a loss, or fears of emotional pain. We, humans, are hard-wired to stop or flee all forms of pain. Everything from an embarrassing moment to a stabbing level eight agony. Just like the rest of humanity, I’m a pain avoidance specialist. I used to love horses. I’d […]
The key to successful marketing is focusing on the client’s pain points. In today’s chaotic world that’s the 3 Sisters...physical pain, anxiety, and inadequate sleep. Each of the three feeds of the others and accelerates the client’s problem into a vicious cycle. About ten days ago I woke up to stabbing pain from my lower […]
You have a secret marketing team at your disposal to effectively grow your alternative health, wellness, or CBD business and it’s probably closer than you realize. It’s your customer support team and your customers themselves in addition to your marketing team. They need to be closely working with marketing. A colleague and I were talking […]
Newsletters are a great way to bond with customers. They are a friendly, casual way to stay in touch. There are a lot of different formats. But there is one thing they must do to be successful. Newsletters must get the reader's attention… I’ll never forget the two teachers I had in a shared-time experimental […]
Electronic communications are a great format to support your clients in any economic atmosphere...including a crisis. I’ve been hearing lots of stories from friends who were being challenged by this nasty new virus. I worked in the wellness industry for 30 years and many are unemployed and stressed for the first time in their lives. […]
On cyber Monday, 2019 over 50% of all sales were made on a smartphone…They topped $2,000,000,000! And the percentages held throughout the entire week. What might that mean for your alternative health or CBD business? If you don’t want your business to be left in the dust, it’s important to get mobile-friendly now. There are […]
Five Ways to Appreciate Customers With so many companies selling similar CBD products, the way you treat customers may be the reason they chose and stay with you. When you acknowledge, reward and appreciate customers at every opportunity, you build a relationship that keeps them returning. How do businesses leave you feeling? A colleague and […]
Automated emails help you turn a prospect into a customer. Why? Because you can’t build a relationship in one step. It takes a series of connections to change a casual encounter or connection into a relationship. Remember the last time you were at an event and met a lot of people? How many of them […]
Follow these 5 keys to maximizing results … CBD case studies or success stories can be pure marketing magic. But, like any other copy, they need to be done correctly if you want results for your investment. Keep these five keys in mind to maximize their impact. Our brains are hardwired to love stories. It’s […]