When someone starts telling a story, people lean in and listen. As part of survival, we listen to them automatically. Today, storytelling is essential to your business. It’s how we humanize the brand and help people connect with it.

The emergence of Artificial Intelligence (AI) and machine learning, brings new opportunities and challenges for creators of online courses. What we can see is that personal development and other informational courses will be heavily impacted.  If you have tested or watched a demo of ChatGPT or one of the other AI programs you may have […]

Since the beginning of the pandemic in 2020, people have lost personal connections and engagement. But, unfortunately, it’s made us crave them even more. Subliminally, we crave emotional stories. We're hard-wired to listen to them. Instead, we’ve had to deal with both personal and professional challenges. Like being trapped in an old-fashioned telephone booth, we were […]

Whether you're working with a new business or redefining yourself for 2022, it's a perfect opportunity to empower your USP and ramp up your sales, leads, and visibility. Your Unique Selling Position needs three specific elements to make that happen. It needs M.A.C. I'll show you how. A “new look” Boosts Confidence Just like an […]

It’s great for a business advisor to suggest you discover your Unique Selling Proposition, USP.  But identifying it is more complex. First, you need to discover your SWOT with an analysis and identify your ideal customers. As a career school instructor, I helped students learn about not only the need but how to discover their USP […]