General verses Trackable Advertising At some point, you realize your business needs promoting. It takes marketing and advertising to expand your customer base. Grow your revenues. Be able to cover anticipated increases in things like rent. You've worked hard at collecting client emails. You've got people liking your business on Facebook, Google, and Instagram. […]
What Makes You Unique? This is a question many business owners can't answer. But for business success identifying what makes you unique is critical. Your uniqueness makes you different from your competition. It is your Unique Selling Point, USP. It is the basis for your brand. You use it for marketing. It's what you build your business […]
Do you sell B2B? Here are some updated statistics that just came across my desk. They may help you determine the strength of your B2B Content: 1. Company websites are the top digital marketing channel in a national survey. 2. Email is the most effective digital marketing channel: The return on investment is $44.25 for every […]
Glicken... Glicken is a Yiddish word that roughly translates to “the icing on the cake.” It’s about those benefits and rewards that have no monetary value. They make our lives much richer and the spa industry is full of them. This is a good time of year to take a few minutes and appreciate your […]
Is Poor Readability costing sales? Recently, I received a product promotion from a professional supplier. The product is great. But the information was hard to read. The readability was poor. I searched online for descriptions of similar products by big name non-professional use brands. Their descriptions were much easier to read. Readability, or lack of, […]
A Glimpse Into the Future of Spa Each year technology zooms forward changing our lives. Who would have ever thought of a car driving itself? Now it's happening. A whole generation is growing up with their own smartphone. The days of the single landline are gone. These changes are flowing over into the way we […]
What’s Your Business Brand? Every business has a brand... good, bad or mediocre. Your brand is how people identify you. A brand is defined as the “name, term, design, symbol, or any other feature that identifies a seller’s goods or services as distinct from others,” according to the American Marketing Association. Your brand represents how […]
Crafting Your Business Message Successful marketing requires every business message ties together like the bow on a gift. When the messages don’t match, potential clients click Delete. Mixed messages mean less impact. Lost opportunities for new clients, and lost revenues. Mixed Business Message What do mixed messages look like? Let’s create an example. Spa1 […]
E-Newsletters Build Relationships E-newsletters can be highly successful ways to bond with clients. Poorly done, they are just another sales advertisement. People don't want to be sold too. If they sense a sales message they hit delete or worse, unsubscribe. Engage your reader to keep them reading. Successful E-newsletters are the electronic equivalent of […]