CLV is a Customer's Lifetime Value. It's how much they make you in the time that they stay a customer. Focusing on CLV means you keep them longer and have a higher ROI. Many business platforms are set up to allow an automated response for a purchase. To maximize the buying experience for the customer, […]
To maximize your business success in 2021, you need to look at how you connect with your prospects and customers. Think of them as family, treat them as the best possible version of a family. It’s about building relationships first. I recently had an experience on a social media channel that you might have had […]
Ogilvy’s Social.Lab recently published a report on "conversational commerce". In 2020 more people than ever are choosing online. They buy groceries, shop, and connect with friends. It uses chatbots or humans. It also uses language interfaces like Whatsapp and like Alexa to communicate with customers. Businesses are using it to set themselves apart from their […]
In today’s world, it is important for your brand’s success to engage customers with empathy marketing. You need to employ empathy and communicate your understanding and caring about your customers, your staff, and your planet. It’s what today’s buyers want and are increasingly coming to expect from those they do business with. Yes, back to […]
We have been dealing with the pandemic for seven months. New research numbers are starting to emerge. Key is the shift in the customer mindset. This impacts our society, our businesses, and our marketing. One thing for sure...we aren’t past this. We’re intra-pandemic. All the marketing guides prior to the pandemic are out the window...useless. […]
Creating valuable content is a great way to enhance your readership and the way search engines rank you. However if you’re doing it all yourself, it can be overwhelming to get volume out there. Curated content allows you to get more volume out there and make search engines happy. In my copywriting marketing, I meet […]
Keeping your customers delighted, engaged, and even raving about you is easier than you think. I have a dear colleague who can get a bit of snark on. She has a great sense of humor so I enjoy her candor and the snark. Recently Heather wrote about Peloton. I only knew the name casually in […]
In marketing, we get the same magnetic push and pull found in magnetic polarity. Whether it’s teaching about polarity or singing a rap song about the push-pull of chemistry, the impact is the same. Energy attracting or pushing apart. The coronavirus has made teachers incredibly creative. I recently saw a news story on them teaching […]
The motivator response in our brain triggers us to take action and rewards us with a dopamine rush. It's a surge of good feelings following a pleasant experience. It's as old as man himself. A key part of survival, the primal brain includes a series of triggers that make us take action. When we take […]
Have you noticed that everything is on sale right now? Businesses are trying to recover from lost revenues. So many are focusing on slashing prices and having sales. It's a bonus for everyone right now, but are sales training your customers? I don't know about you, I’ve lost count how many sales emails I get daily. […]