Readable copy is a big key to sales! People today don’t want to wade through information that reads like a dull textbook. Most of us skim-read, instead of word for word. We are such multitaskers and so many choices that we aren’t patient with reading. Recently, I received an email promoting a new product from […]
Ogilvy’s Social.Lab recently published a report on "conversational commerce". In 2020 more people than ever are choosing online. They buy groceries, shop, and connect with friends. It uses chatbots or humans. It also uses language interfaces like Whatsapp and like Alexa to communicate with customers. Businesses are using it to set themselves apart from their […]
In today’s world, it is important for your brand’s success to engage customers with empathy marketing. You need to employ empathy and communicate your understanding and caring about your customers, your staff, and your planet. It’s what today’s buyers want and are increasingly coming to expect from those they do business with. Yes, back to […]
Women buyers are magic to drive sales. Nearly 75% identify themselves as the primary buyer in their household. They hold the purse-strings to between 5 and 15 Trillion dollars in spending every year...and that’s just in the US. And yet, 91% of them feel marketers and companies, don’t understand their needs. That’s a big gap. […]
When we are trying to improve our customer experience, we need to understand our target audience and what makes them tick. Demographics tell us where they live, their age, and what they earn. The relatively new region of psychographics analytics tells us why they buy. Psychographics tell us the Why They reveal the customer's interests, […]
The more clarity you have about who your ideal customer is, the more effective your marketing will be. In tough times, this is even more critical. If you don’t know exactly who you are trying to reach, marketing ROI will suffer. An arrow that hits the bullseye wins over half a dozen that clutter the target. I […]
Wellness has been popular among health food and spa industries for decades. Now, because of the coronavirus, interest in it is skyrocketing. People want to take more personal control and responsibility for their wellness and well-being. To better understand what people are thinking, marketing giant Ogilvy conducted a global survey of over 7000 people in […]
We have been dealing with the pandemic for seven months. New research numbers are starting to emerge. Key is the shift in the customer mindset. This impacts our society, our businesses, and our marketing. One thing for sure...we aren’t past this. We’re intra-pandemic. All the marketing guides prior to the pandemic are out the window...useless. […]
Consistently creating quality content is something every business needs to do. It keeps the customers and prospects happy, the search engines happy...and SEO ratings up. Great content helps your customers and validates your market position. However, repurposing content that's been there for a while, can accomplish many of the same things. In addition, it can […]
Creating valuable content is a great way to enhance your readership and the way search engines rank you. However if you’re doing it all yourself, it can be overwhelming to get volume out there. Curated content allows you to get more volume out there and make search engines happy. In my copywriting marketing, I meet […]