Last week I talked about the importance of enhancing your business rewards program. I wasn’t the only person talking about the need for this. Customer Experience Futurist Blake Morgan was also sharing. This year it is more important than ever before to offer rewards tailored to your targeted audience. If your audience includes Gen Z, […]
Value Content truly is king. Successful engagement and customer retention take more than sales. Your readers want interesting, relevant information—Value Content. You need it on your website, social media and in your emails. Which emails do you prefer to receive value content or sales? As a consumer and as a marketer, I frequently sign up to […]
Empathy engagement is key to relationship building. It’s the marketing path to creating long-term loyal fans and relationships. But you won’t find what you need in a ream of demographics. Numbers and statistics don’t tell you what their thinking, feeling, or how they are responding to you. Empathy engagement Before I moved into full-time copywriting […]
“Edutainment” content is a secret weapon to get viewer’s attention and engage them. Our prospects spend a fair amount of time scrolling through social media or searching online. Subliminally, they are looking for answers to nagging problems. “Edutainment” content is a secret weapon to get viewer’s attention and engage them. IF we can catch their […]
Vaccines and stimulus checks have people thinking of moving toward what we used to think of as normal. Vaccinated seniors are setting the trend to get even with the pandemic by spending money and getting out. They call it revenge spending. Attending events, going shopping, and travel are rising to the top of consciousness. People […]
The quickest way to increase sales is to focus on quality content. It’s a technique marketers know but many businesses don’t quite get right. People visit your website looking for something. They come in during different stages of their buying journey. They may be trying to see if there is a solution for a […]
With the explosive increase in the number of people shopping, the online marketplace has become more crowded. For business, that means the value and the power of great testimonials is a potent tool for sales. However, sometimes finding the right testimonial is like looking for the proverbial needle in a haystack. Has this happened to you? […]
The entourage effect impacts many aspects of our lives. The CBD niche has highjacked the term to mean how the different plant parts work together. However, the word entourage is not new. It actually traces back to a French term dating from 1832 meaning surroundings or environment. The French were referring to a group of […]
In today’s world, it is important for your brand’s success to engage customers with empathy marketing. You need to employ empathy and communicate your understanding and caring about your customers, your staff, and your planet. It’s what today’s buyers want and are increasingly coming to expect from those they do business with. Yes, back to […]
Women buyers are magic to drive sales. Nearly 75% identify themselves as the primary buyer in their household. They hold the purse-strings to between 5 and 15 Trillion dollars in spending every year...and that’s just in the US. And yet, 91% of them feel marketers and companies, don’t understand their needs. That’s a big gap. […]