March 24, 2021
Quality Content Grows Sales 300% Faster

The quickest way to increase sales is to focus on quality content. It’s a technique marketers know but many businesses don’t quite get right.   People visit your website looking for something. They come in during different stages of their buying journey.   They may be trying to see if there is a solution for a […]

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March 15, 2021
Subheads are Powerful Marketing Tools

Headlines share the heart or big idea of your message. Subheads are miniature headlines placed throughout the copy.  They make your message more readable and share key points. Have you ever received an email or visited a web page where the copy was one long block? Or did it rambled on in uninterrupted paragraphs?   They […]

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March 2, 2021
Readable Quality Enhances Sales

Everything you put out there to attract more business is a message. The success of that message is getting someone to read it.  Much of the time, it misses the mark. It doesn’t get read because it's hard to read.  Readable quality is critical for sales. When a message is hard to read, it actually causes […]

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February 16, 2021
Entourage Effect for 2021

The entourage effect impacts many aspects of our lives. The CBD niche has highjacked the term to mean how the different plant parts work together.  However, the word entourage is not new. It actually traces back to a French term dating from 1832 meaning surroundings or environment.  The French were referring to a group of […]

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February 1, 2021
CLV--Buyers Need More than a Receipt

CLV is a Customer's Lifetime Value. It's how much they make you in the time that they stay a customer. Focusing on CLV means you keep them longer and have a higher ROI. Many business platforms are set up to allow an automated response for a purchase.  To maximize the buying experience for the customer, […]

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January 25, 2021
Blogs Help 85% to Make Decisions

If you do a Google search of current blogging statistics, the numbers overwhelmingly support the need for both B2B and B2C companies to have blog content. 85% of people prefer to use content in blogs to help them decide over even testimonials.  There are some best practices to maximize your return on the investment of […]

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January 5, 2021
Relationships First for 2021

To maximize your business success in 2021, you need to look at how you connect with your prospects and customers.  Think of them as family, treat them as the best possible version of a family. It’s about building relationships first. I recently had an experience on a social media channel that you might have had […]

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December 18, 2020
One Simple Trick for Copy to Boost Sales

Readable copy is a big key to sales!  People today don’t want to wade through information that reads like a dull textbook.  Most of us skim-read, instead of word for word. We are such multitaskers and so many choices that we aren’t patient with reading.  Recently, I received an email promoting a new product from […]

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December 10, 2020
Empathy Marketing - 3 Steps to Engage

In today’s world, it is important for your brand’s success to engage customers with empathy marketing. You need to employ empathy and communicate your understanding and caring about your customers, your staff, and your planet.   It’s what today’s buyers want and are increasingly coming to expect from those they do business with. Yes, back to […]

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October 20, 2020
Intra-pandemic Customer Mindset

We have been dealing with the pandemic for seven months. New research numbers are starting to emerge. Key is the shift in the customer mindset. This impacts our society, our businesses, and our marketing. One thing for sure...we aren’t past this.  We’re intra-pandemic.   All the marketing guides prior to the pandemic are out the window...useless.   […]

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