December 9, 2021
Want to Boost Marketing ROI Big Time? Find this SME Skill Blend

Curation of a Neil Patel article on the value of using an SME. With tips for boosting marketing ROI with SEO Content Skills and SME.

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November 12, 2021
Watch for Missing Prospect Details that Tank Marketing Success

In today’s business environment, everything needs to be customer-focused. If you have gaps in your prospect details, it holds back your success. It doesn’t matter whether you are dealing with B2B or B2C, you are dealing with a human who is making the buying decision.  You need to have a clear picture of who that […]

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November 5, 2021
How to Embrace Life's Challenges to Move Forward

Life's challenges are one of the biggest distractors we face as writers. It is so easy to get sidetracked. Sometimes it’s shiny objects that lure us to take on something new and we get derailed from our focus. Other times life gets more dramatic to get our attention. I’ve found this is often tied to […]

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September 22, 2021
SEO Content is Core to Success

Visitors use Google to find solutions many times a day. Search engines seek the answers. When a person enters a question, the search bot responds with answers they located. Search engines seek content that provides relevant, helpful answers to online questions. Quality SEO content is what Google wants.   When you can’t find answers I recently […]

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September 16, 2021
Let's Humanize Marketing

We get all caught up in categories. We get hung up on names like B2B and B2C. Instead, we need to focus on how to humanize marketing messages by speaking directly to our prospects. We need to write H2H. Humanizing marketing is making it personal so readers connect with us more easily. When our prospects […]

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September 8, 2021
B2B Buyers Want B2C Shopping in 2021!

The face of marketing to B2B buyers is rapidly changing, and there is a lot of somewhat confusing information out there.  After sifting through mountains of information, I found three keys B2B buyers desire when looking for a solution. In one sentence—B2B buyers want their experience to mirror their B2C personal shopping experiences. My own […]

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September 3, 2021
Marketing for Beauty and Wellness?

Beauty and Wellness comprise over a 4.2 trillion dollar market and growing exponentially.  But the terms can be a bit confusing or vague. So, as a marketer, how do you pick the best words to reach your market? A recent study by the University of Pennsylvania showed that while there are some commonly associated definitions, […]

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August 26, 2021
Is Your Website Dated?

Your business is constantly evolving. If you don’t keep your website on pace with those changes, it leaves customers in the dark—or even misinforms them. Your website is dated. Your website is not a static brochure. Instead, it is a living document reflecting your business and how you interact with visitors and customers. Current relevant information? […]

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August 18, 2021
Tell Your Story—They Want to Know You

Telling your story is the first essential step to sales. People need to know you so they can like you and start to trust you. So to help them get to know you—tell your story. Who you are, what you stand for, and what makes you unique. Avoid being like these guys. Internet and phone […]

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August 4, 2021
Judith Culp Pearson Resume

Copywriting and Content Writing, Digital Marketing

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